Repositioning a tertiary education institution to increase relevance to their target market and eﬀectively reach an emerging generation of students.
Akademia is a ﬂexible-study institution, creating accessible opportunities for further education for both full time and part time students. Catering to learners that are at the very start of their careers, as well as seasoned professionals seeking further education, the institution was at a crossroads in terms of their future positioning.
Although Akademia forms part of a bigger cultural institution within South Africa, they needed to position themselves as a credible and reputable academic authority, based solely on their own achievements.
Spread thinly across all their different market segments, the organisation needed to integrate their brand to a point where it was not only recognisable, but also representative of their core identity.
The newly launched brand represents both the legacy of the organisation, as well as their vision of the future.
The online home for Akademia became one of the main tools to communicate directly to current and future students.
Fully integrated marketing collateral that is consistent with the brand fosters audience loyalty and trust.
The KRAFT Amplify Process enabled the Akademia team to more closely align their focuses on recruiting, marketing, sales and education.
Speaking to their audience in a way that automatically resonates enables the organisation to be top of mind when it comes to tertiary education decisions.
As a result, Akademia communicates to all its stakeholders in a conﬁdent and consistent voice, expanding on their trust and positive reputation in an industry which can not aﬀord to compromise on either.