MEGA Corp™

Built for mines. Backed at home.

Mega Corp makes heavy‑duty water distribution and dust suppression systems that keep mines running. Efficient Engineering is a South African fabrication specialist with decades of manufacturing experience.
 Together, they bring global engineering and local delivery into one dependable offer.

The challenge: Credibility plus closeness

Mega Corp wanted to be seen as the OEM partner of choice in South Africa — trusted for long‑life equipment and supported close to site. The risk was a familiar one: international quality without local responsiveness can slow adoption. The market needed clear proof of performance, easy specification, and confidence that service and parts were nearby.

One story, two strengths

The KRAFT designsmiths® team designed a joint "We show up" campaign that made the partnership real, aligning messaging around mines' core values: uptime, durability and fast support. This powerful concept carried a double meaning—promising on-site reliability whilst establishing a confident market presence. The campaign combined Mega Corp's proven systems with Efficient Engineering's local manufacturing through bold typography, strong contrast and authentic photography, deploying across events, OEM channels and B2B touch-points.

Key deliverables & results

1

Campaign strategy and clear message

architecture for mines and OEM partners

2

Visual concept, identity and design

system that carried the partnership story

3

Press and owned‑channel content

tuned for industry events and launches

4

Event and sales enablement collateral

for Mining Indaba and OEM engagements

Confidence that converts

The market now sees a simple promise: international quality with local backup.

Buyers have a clearer path to specify Mega Corp, and teams can point to Efficient Engineering as the on‑the‑ground partner for service and support. The partnership presence at key industry moments strengthened consideration and moved conversations forward faster.

The story focuses on outcomes, not hype.

Mines get fewer delays, longer‑lasting hardware, and responsive help. OEM partners get a reliable fit with existing fleets. The promise is practical and testable — and it’s backed by two teams that show up.

Going the distance

The "We show up" concept has significant growth potential beyond its current application. This scalable platform could extend across Mega Corp's entire product portfolio and expand geographically throughout Southern Africa, with potential adaptation for other emerging markets.
 As the campaign matures, it can evolve by incorporating real performance data, customer testimonials and case studies, whilst the established visual identity system could extend into product branding and documentation—creating a cohesive experience across the entire customer journey and providing opportunities for comprehensive co-branded sales enablement tools that simplify the buying process.

Is your brand communicating on behalf of your business?

Whatever industry you’re in, your brand is speaking on behalf of your business. Don’t allow your voice to be drowned out by the slew of competitors also vying for audience attention. Become an industry leader by designing an integrated brand and communicating through a clear and consistent message structure. Let us craft your next steps.

Work with us