SERUM
Blurring the lines between virtual connection and real-world community building
SERUM is a groundbreaking ecosystem for web3 culture in the metaverse and real life. Striving to be the most immersive, open, socially responsible grassroots brand and community platform for new generations in the digital world, they want to help people realise their fullest expression in the metaverse and our physical world, while connecting, empowering and educating them in the process. SERUM aims to be a storytelling, gamification and educational brand, and the brand of the future for free thinkers and early adopters in the new web3 world.
Challenges in finding a relevant web3 platform
The previous brand failed to adequately address the needs of individuals seeking escape from traditional systems and structures. Traditional brands often lack innovation and fail to connect with consumers on a deeper level, missing out on the potential of web3 technology to create immersive experiences and foster community engagement. Finding a place where you can self-actualise, learn more about the technology, and connect with a community of people who are genuinely all about the technology continues to be a real challenge.
No centralised crashes, only decentralised energy
In response to the challenges of effectively communicating the essence of SERUM and its connection to web3 services, KRAFT designsmiths® embarked on a creative journey to reimagine the brand's visual identity. Recognizing the intricate link between the digital realm and physical products, our team devised innovative strategies to seamlessly integrate web3 concepts with tangible offerings, such as the energy drink featuring NFTs on the label. Taking cues from the fundamental tenets of web3 – decentralisation, transparency, and autonomy – we fashioned a visual narrative that captures the heart of SERUM's mission. Utilising striking and dynamic design features, our aim was to communicate the brand's dedication to enabling individuals to seize control of their digital futures and engage in a decentralised ecosystem.
Seamlessly blending digital concepts with physical products
We centre our approach on crafting a cohesive brand experience that resonates with both existing web3 enthusiasts and those intrigued by the movement's ideals. Leveraging engaging visuals and storytelling techniques, our aim is to bridge the gap between the virtual and physical worlds, inviting consumers to embark on a journey of self-expression and exploration.
Our exploration of NFT technology transformed the energy drink packaging into a gateway to a digital realm, enticing consumers to delve deeper into the SERUM community.
Unlocking future growth: Pioneering opportunities in the web3 landscape
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