Bonver Logistics
To empower and connect the world of business.
Traditional e-commerce logistics is slow, reactive and there is no way of measuring how it is actually creating value for your business. With Bonver as your logistics partner, you have access to a science-backed, data-driven and completely transparent logistics process, that not only puts you back in control of your logistics but also gives you the necessary insights to better serve your customers and optimise your business. KRAFT designsmiths® collaborated with the Bonver team to make sure the brand, platforms and digital channel all supported their mission for e-commerce efficiency.
A brand that is as cutting edge as the technology it depends upon
The Bonver brand needed to be representative of the fast-moving and ever-evolving industry it represents. At the same time, it needed to communicate a message that is relevant, relatable and that resonated with Bonver’s target audience: businesses that trade online. Through KRAFT designsmiths®’ proprietary Amplify Framework the team were able to distil the core persona and identity of the brand, before casting it into the moulds of messaging and visual language. The end result is a brand identity system that is more than a logo - it is Bonver’s complete answer to their customers’ question: how to leverage data and science to optimise their e-commerce strategies.
Digital platform development for pin-pointed e-commerce control
The digital development for Bonver included dashboards, reporting and feedback views which not only gave a real-time indication of how their data is tracking but also acted as additional carriers for the Bonver brand and message.
The KRAFT designsmiths® team created pixel-perfect layouts that put the users at the centre, made the data accessible and finally, empowered the Bonver team to gain immediate insights and take appropriate action.
Collateral that builds a community and converts
In addition to elegant and sophisticated technological solutions, the Bonver team were in need of brand collateral to cultivate a community around their mission and paved the way for their message. The KRAFT designsmiths® team sprung into action and swiftly started communicating the Bonver story through branded apparel, print media, packaging and related products.
More than just a logo or a platform, Bonver is a movement revolutionising how the world views e-commerce and online trade.
Is your brand communicating on behalf of your business?
Whatever industry you’re in, your brand is speaking on behalf of your business. Don’t allow your voice to be drowned out by the slew of competitors also vying for audience attention. Become an industry leader by designing an integrated brand and communicating through a clear and consistent message structure. Let us craft your next steps.
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