TroyGold
Live free in physical precious metals.
Troygold is the world’s first zero commissions physical precious metals account. The fintech app offers their users a frictionless, fractional precious metals investment tool that allows them to secure their prosperity. In a world where “cash is trash”, Troygold lets you live free from debt-based currencies that erode your wealth, and allows you to buy, sell and spend physical precious metals straight from your mobile app.
Expanding a successful South African start-up into the global market.
With approximately 4 000 app users and success that exceeded expectations, the Troygold team approached KRAFT designsmiths™ for a refreshed brand identity and website that would propel their brand onto the world stage. With big plans for the future, they also needed a partner who would support their global ambitions by assisting them with marketing campaigns and ongoing technical and creative support.
A collaborative effort toward a truly inspired goal
The KRAFT designsmiths team worked closely with the Troygold team to bring their innovative vision to fruition. We crafted brand messaging that brings across the inspired concept behind living free from the constraints of government-controlled currency, and paired this out-of-the-box thinking with edgy design that truly elevates the brand.
“A journey of a thousand miles starts with a single step.”
Troygold and KRAFT designsmiths™ have only just taken the first steps in our journey together. With the successful launch of their new brand, website, social media platforms and messaging, exciting new doors are opening for this start-up and the road to the future is paved with gold.
Putting two and two twogether.
In a short two-month journey together, we have already
seen significant growth in Troygold app installs and
active users.
474 app installs in two months.
270 active users in two months.
Is your brand communicating on behalf of your business?
Whatever industry you’re in, your brand is speaking on behalf of your business. Don’t allow your voice to be drowned out by the slew of competitors also vying for audience attention. Become an industry leader by designing an integrated brand and communicating through a clear and consistent message structure. Let us craft your next steps.
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