Establishing a cross-discipline, reputable brand identity
The initial Voyanti brand represented the business where and how it started. To grow beyond its current level of impact the brand needed to flex and expand as well.
Collaborating closely with the Voyanti team, KRAFT designsmiths® implemented and facilitated the Amplify Framework through a series of workshops and conversations. Focusing on strategic business alignment, a key message structure and a representative visual language the KRAFT team rapidly developed a corporate identity that would not only accommodate the massive current growth of the business but leave room for future expansion as well.
